YouTubers’ #TeamTrees campaign overcame big hurdles in its first year

Saplings being planted in the Willamette River Basin. | Image: Arbor Day Foundation

A year after YouTubers launched a campaign to raise enough money to plant 20 million trees, the campaign is in a critical phase: planting the trees and ensuring their survival. Even though fundraising was a resounding success, making sure the planet gets its bang for that buck will be harder. The charity coordinating the tree planting, Arbor Day Foundation, says it’s on track to reach its goal of having all 20 million trees in the ground by the end of 2022. But it faced some bumps in the road this year as the ongoing pandemic and historic wildfires unfolded.

Jimmy “MrBeast” Donaldson got the campaign, dubbed #TeamTrees, rolling last October as a way to commemorate his YouTube channel reaching 20 million subscribers. More than 600...

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