Walmart tries to undercut Amazon Prime with cheaper subscription service

Photo by ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

Walmart is trying yet again to take on Amazon Prime with its own delivery subscription service. The new service, which launches September 15th, is named Walmart+ and costs $12.95 a month or $98 a year, compared to $119 for Amazon Prime.

For that price, subscribers will get unlimited free deliveries from stores on orders over $35. More than 160,000 items are covered by this, including fresh groceries and household essentials. Walmart says these deliveries can be “as fast as same-day,” but it seems delivery speed will depend on what exactly is in each order.

Subscribers will also get fuel discounts at affiliated gas stations worth up to five cents on the gallon and the option to shop in store using Walmart’s Scan & Go mobile app. This...

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