Apple to let app developers offer free or discounted subscriptions via offer codes

An example screenshot showing what it could look like to redeem one of the new offer codes. | Image: Apple

Apple will soon let developers offer discounted or free subscriptions via new offer codes, the company has announced. Developers will be able to distribute these one-time use codes physically or electronically, which Apple says could help them acquire new subscribers, retain existing ones, or “win back” lapsed customers. Apple says the feature is coming “later this year,” and will be available to customers using iOS 14 or iPadOS 14.

App developers have previously been able to offer discounted pricing or introductory offers for subscriptions on Apple devices, but the new codes should give developers more granular control.

Acquire new subscribers, retain existing ones, or “win back” lapsed customers

According to a new section added to...

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