Twitch tells US Army to stop sharing fake prize giveaways that sent users to recruitment page

The US Army has its own esports team comprised of active-duty soldiers. | Image: U.S. Army Esports / Facebook

Twitch has intervened to stop the US Army using fake prize giveaways on its esports channel to redirect viewers to army recruitment pages.

The practice was brought to light by a report from The Nation on the use of esports as a recruitment tool by the American military. The US Army, Navy, and Air Force all field esports teams comprised of active and reserve personnel who stream on Twitch and chat with young viewers about life, video games, and the opportunities afforded by military service.

“Esports is just an avenue to start a conversation,” Major-General Frank Muth, head of the army’s recruiting command, told ThinkTech Hawaii recently. “We go out there and we have a shared passion for esports ... and it naturally devolves into a...

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