One way to grow a dating app? Pay people to go on a date

Hinge

Hinge is going to give people in the US a $100 Visa online gift card to go on date, a decision that’ll presumably encourage them to schedule plans while also helping the company market itself and grow. The dating app previously partnered with bars to give its daters discounts, but this is the first time the company has given people what essentially amounts to cash. The company has $25,000, or enough money for 2,500 daters, set aside for the promotion.

To qualify, Hinge users have to pause their accounts from 4PM ET on Friday, March 6th until 4PM ET on Saturday, March 7th. (This is when the date should take place, according to Hinge.) After reactivating, people have to click on their date’s profile and select that they “met,” which tells...

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