Netflix said on Tuesday that it is lowering its traffic on network providers by 25% in India for a period of 30 days, following a similar move in Europe in a bid to reduce the congestion on the internet pipelines.
The American giant said that despite lowering the strain it puts on internet service providers, it will “maintain the quality” of its service.
“Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25% while also maintaining the quality of our service. So consumers should continue to get the quality that comes with their plan – whether it’s Ultra-High, High or Standard Definition. We believe that this will provide significant relief to congested networks and will be deploying it in India for the next 30 days,” Ken Florance, VP Content Delivery of Netflix, said in a statement to TechCrunch.
Netflix’s announcement follows a local telecom group’s (Cellular Operators Association of India) appeal to local streaming services to put less burden on internet pipelines that are facing surge in usage as more people stay and work from home in the wake of coronavirus outbreak.
A report by Bank of America, obtained by TechCrunch, said that internet service providers in India had witnessed a 10% surge in the volume of daily traffic and data consumption they were seeing on their networks. The firm analyzed traffic at internet exchanges and spoke with internet service providers to reach that conclusion.
More to follow…
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