Investors and startups are seeking ways to entertain and protect kids online

As streaming services like HBO Max, Netflix and Disney+ plus vie for subscription dollars and YouTube, Xumo, Kanopy, Tubi TV, Vudu and Pluto TV try to take more ad revenue from traditional television, entertainment for kids — and the tech tools that manage their screen time — are becoming more important.

On the streaming side, Netflix has been marshaling its resources for months, poaching talent like Chris Nee, creator of the “Doc Mcstuffins” Disney Channel series, Naketha Mattocks (“The Descendants”) and Kenny Ortega (“High School Musical”) — to join its stable of creative talent. HBO Max locked in several years of “Sesame Street” shows, which will be available when its service launches in May. Finally, there’s Disney+, which has racked up 28.6 million subscribers for its service as of February 3.

Disney+ already has 28.6M subscribers

Recognizing the threat, ad-supported platforms are coming up with their own responses. Some of these platforms also stream the same programs that are available on the subscription services, but as exclusivity becomes more important, audiences and entertainers can expect platforms like YouTube, Facebook and others to spend more heavily on original shows that attract younger audiences.

For instance, Facebook intends to spend $1.4 billion on programming for its Facebook Watch service, according to a report in The Information.

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