Apple now sells more watches than the entire Swiss watch industry

Photo by Vjeran Pavic / The Verge

The Apple Watch wasn’t just the best-selling smartwatch last year, but also put the Swiss watch industry to shame, according to new sales estimates compiled by Strategy Analytics. The report estimates Apple shipped nearly 31 million units in 2019, a 36 percent jump over last year. The Swiss watch industry, which includes brands like Swatch and TAG Heuer, only shipped an estimated 21.1 million units, a 13 percent decline, Strategy Analytics says.

While Apple doesn’t break out specific Apple Watch unit sales in its quarterly earnings, Strategy Analytics gathers data from retail partners and other vendors to arrive at its sales estimates. “Analog wristwatches remain popular among older consumers, but younger buyers are tipping toward...

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