Instagram is dropping the annoying IGTV button

Instagram launched its IGTV service in June 2018. | Image: Instagram

Instagram is removing the IGTV shortcut button from the top right corner of the Facebook-owned app’s home screen, reports TechCrunch. First launched in June 2018, IGTV is Instagram’s long-form video service that was originally meant to rival the likes of YouTube.

Instagram says it decided to remove the button after discovering that relatively few people were tapping it. “Most people are finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles and the standalone app,” an Instagram spokesperson told TechCrunch, “very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app.”

Screenshot by Jon Porter / The Verge

The shortcut button could...

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