Facebook’s trust problem isn’t about being understood

Facebook CEO Mark Zuckerberg and News Corp CEO Robert Thomson debut Facebook News last year

One of the most common and beloved tropes on a reality show comes when a contestant announces, often with a melodramatic flourish, that they are “not here to make friends.” It’s an ingenious and endlessly useful phrase — one that is both recognizably true (the contestant’s only real goal is victory) and terrifying in its implications. A person who is not here to make friends is signaling that they might do anything to win. They lie, they cheat, they throw a glass of pinot grigio in your face — whatever it takes to become become the bachelorette.

I thought of the phrase on Wednesday while reading Mark Zuckerberg’s comments, during Facebook’s quarterly earnings call, about his new goal for the 2020s. He said (emphasis mine):

“We’re also...

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