Flickr owner SmugMug says it needs more money to ‘keep the Flickr dream alive’

Photo by Lionel Bonaventure/AFP via Getty Images

Photo hosting service SmugMug has penned an open letter asking fans of the photo site Flickr, which it acquired from Yahoo two years ago, to sign up for the platform’s Pro subscription to help “keep the Flickr dream alive.” The letter, authored by SmugMug founder and CEO Don MacAskill and obtained by The Verge, details Flickr’s ongoing financial woes and makes the case for Flickr Pro as a way to keep the service afloat.

The letter opens with a bit of self-deprecation, in which MacAskill calls Flickr “the world’s most-beloved, money-losing business.” But his plea for help is a serious one, and MacAskill says he’s not fishing for donations. He adds that eery Flickr Pro subscription “goes directly to keeping Flickr alive and creating great...

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