Elon Musk revealed Thursday evening the Tesla Cybertruck, a futuristic pickup truck made of cold-rolled steel that will start at $39,900 and have between 250 miles and more than 500 miles of range.
Musk has talked about producing an all-electric pickup truck for years now. In December, Musk resurrected the idea, saying that Tesla might have a prototype to unveil in 2019.
Musk mentioned on Twitter the desire to produce a pickup truck in April 2017, before the first Model 3 sedans had been handed over to customers and the CEO had entered production hell. At the time, Musk tweeted that a pickup truck would be unveiled in 18 to 24 months.
The pickup truck is expected to go into production in
If Tesla were to hit that mark it would be bringing its electric truck to market as GM and Rivian also starting delivering their products.
Rivian is expected to begin vehicle production of its electric R1T pickup truck in the second half of 2020. GM CEO Mary Barra said Thursday during an investor conference that the automaker plans to bring an electric pickup truck to market in 2021. Ford also is planning an electric F-150 truck.
It’s unclear how much demand there will be for electric pickup trucks. However, the demand for gas- and diesel-powered trucks is growing. Large trucks account for 14.4% of new vehicle sales through October, compared to 12.6% in 2015, according to Edmunds.
Midsize trucks accounted for 3.7% of new vehicle sales through October, compared to 1.5% in 2014.
Automakers are keen to tap into that growth since trucks and SUVs, which tend to have higher profit margins than sedans. And those margins could continue to increase if automakers can keep costs down.
The average transaction price of a full-size truck (gas and diesel) crossed $50,000 for the first time in September, and continues to climb, according Jessica Caldwell, the executive director of insights at Edmunds. The average transaction price of a full-size truck was $50,496 in October, and a midsize truck was $36,251.
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