Why is Dropbox reinventing itself?

According to Dropbox CEO Drew Houston, 80% of the product’s users rely on it, at least partially, for work.

It makes sense, then, that the company is refocusing to try and cement its spot in the workplace; to shed its image as “just” a file storage company (in a time when just about every big company has its own cloud storage offering) and evolve into something more immutably core to daily operations.

Earlier this week, Dropbox announced that the “new Dropbox” would be rolling out to all users. It takes the simple, shared folders that Dropbox is known for and turns them into what the company calls “Spaces” — little mini collaboration hubs for your team, complete with comment streams, AI for highlighting files you might need mid-meeting, and integrations into things like Slack, Trello and G Suite. With an overhauled interface that brings much of Dropbox’s functionality out of the OS and into its own dedicated app, it’s by far the biggest user-facing change the product has seen since launching 12 years ago.

Shortly after the announcement, I sat down with Dropbox VP of Product Adam Nash and CTO Quentin Clark. We chatted about why the company is changing things up, why they’re building this on top of the existing Dropbox product, and the things they know they just can’t change.

You can find these interviews below, edited for brevity and clarity.

Greg Kumparak: Can you explain the new focus a bit?

Adam Nash: Sure! I think you know this already, but I run products and growth, so I’m gonna have a bit of a product bias to this whole thing. But Dropbox… one of its differentiating characteristics is really that when we built this utility, this “magic folder”, it kind of went everywhere.

3G wifi Sahaha bộ phát wifi 3g/4g sim 3g/4g thuê wifi du lịch máy phiên dịch
3G wifi Sahaha
https://3gwifi.net/
368 đường láng, Đống Đa, hà nội
19002106
giaiphap3g@gmail.com
https://3gwifi.net/danh-muc/bo-phat-wifi-4g/
https://3gwifi.net/danh-muc/usb-4g-dcom-4g/
https://3gwifi.net/danh-muc/sim-3g/
https://3gwifi.net/danh-muc/wifi-du-lich/
https://3gwifi.net/danh-muc/may-phien-dich/
https://goo.gl/maps/W9Wk6vrue6aW8yuP7
Sahaha cung cấp usb 4G✅ Dcom 4G✅ Sim 4G✅Bộ phát wifi 4G chính hãng✅ Uy tín Giá rẻ nhất✅ 19002106