Disney won’t share ratings for original Disney+ titles despite industry push to do so

Photo: Disney

Disney won’t publicly share viewership numbers for its original series and movies, despite fellow streaming giants like Netflix being more transparent in the wake of industry-wide criticism.

The content and development teams overseeing Disney+ have spoken about how they’re approaching sharing metrics in internal conversations, according to multiple Disney executives. The company currently doesn’t see a reason to share metrics with the public, although creative talent who partner with Disney on Disney+ titles will receive some form of ratings.

Since Disney+ doesn’t run with ads, there’s no pressure to partner with a company like Nielsen, the foremost ratings agency, to show advertisers how well a show or movie is performing. Releasing...

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